How I Built the Clinician Founder Podcast (And How You Can Launch Yours in Under 90 Minutes a Week)
- Shubhendu Kulshreshtha
- Aug 7
- 3 min read
Introduction: Why I Started a Podcast as a Busy Clinician Founder
Podcasts are booming—but let’s be honest, most working clinicians don’t think they have the time to start one. I get it - between night shifts, coaching clients, and building my own ventures, I didn’t think I did either.
Yet in the past six months, I’ve recorded 28 episodes across two seasons of The Clinician Founder Podcast, reaching over 20,000 views.
And here’s the surprising part: I manage to record, edit, and publish each weekly episode in under 90 minutes.
In this article, I’m going to share:
Why my first podcast failed (and why this one works)
The pros and cons of running a podcast as a clinician founder
Common myths that stop people from starting
My streamlined workflow to publish consistently
How to decide if starting a podcast fits your bigger business strategy
Why My First Podcast Failed (And What Changed)
In 2023/24, I launched Chai for Change—a show where I spoke to guests over a cup of chai about change and big ideas. The conversations were engaging... BUT.. Turns out, it was a project for me, not my audience.
And any good business owner knows, you've always gotta serve your audience!
Fast forward to 2025. My work now is helping clinicians become founders, so I decided to create a podcast directly aligned with that mission. The Clinician Founder Podcast brings on real clinician founders to share their journey, challenges, and wins. It’s relevant, it feeds my content ecosystem, and it serves my audience.
The lesson?
Your podcast must have a clear role in your bigger picture.
The Power of Going Live
One of my biggest shifts was deciding to run the show as a LinkedIn Live first.
Why?
Guests are more natural and less likely to over-edit themselves
The editing workload drops dramatically
We can interact with live audience questions
It also plays to my learned strengths—working in emergency medicine means I’m comfortable thinking on my feet. Enough to make my guests comfortable too.
The Pros of Hosting a Podcast as a Clinician Founder
Deep Audience Connection – Audio builds trust faster than short posts or reels.
High-Value Networking – You gain access to guests and opportunities you wouldn’t otherwise.
Evergreen Content – Episodes can be repurposed into articles, posts, and clips.
Growing Medium – With most podcasts not lasting past six episodes, consistency alone puts you in the top 10%.
The Cons (And How I Manage Them)
Time Intensive – Even streamlined, it’s 90 minutes of focused work per week.
Guest-Focused Value – It often boosts your guest’s profile more than yours.
Admin Load – Booking, contracts, thumbnails, setup—it’s all on you unless you outsource.
My 90-Minute Workflow
Book Guests in Batches – I lined up 20+ guests in advance to remove weekly scheduling stress.
Run Live on LinkedIn – Minimal editing, maximum reach.
Use Riverside for Recording – Easy single upload with RSS to Spotify, Apple Podcasts, YouTube, and more.
Basic Setup – Mid-range webcam, budget mic, no fancy studio.
Post-Show Promotion – Share clips and key takeaways on LinkedIn.
Myths About Starting a Podcast (That You Can Ignore)
You Need a Perfect Studio – Start with what you have.
You Must Record In-Person – Remote tools work perfectly (and sometimes, better).
It Has to Be Fully Scripted – Authentic conversations beat perfect delivery.
Should You Start a Podcast?
Before you jump in, ask yourself:
How does this fit into my business or career strategy?
Is the goal lead generation, networking, skill-building, or brand authority?
What’s the simplest way I can start now?
Am I willing to commit for at least 6–12 months before judging success?
Final Thoughts
If you want a content format that builds trust, expands your network, and creates long-term assets, a podcast can be a powerful tool. But it works best when it’s part of a larger plan—not just an isolated passion project.
For me, The Clinician Founder Podcast isn’t just about interviews. It’s about showing clinicians what’s possible when they step into the founder role—and building a community around that vision.
🎙️ Listen to The Clinician Founder Podcast here: https://open.spotify.com/show/4jSsspp1FCO0DNhyvd60Tb?si=FRUA_A3BTK-PiF8Fh6gWpQ
📩 Want to make medicine your side hustle?
Try this quiz: coachwithshub.com/quiz
About the Author
Dr. Shubhendu Kulshreshtha is an emergency medicine doctor, executive coach, and founder of the Clinician Impact Actionship. He helps healthcare professionals clarify their next move, build meaningful ventures, and grow their influence beyond the bedside. He also hosts The Clinician Founder Podcast.
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